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Peer reviewed Peer reviewed
Glasgow, Jacqueline N. – Journal of Reading, 1994
Discusses teaching visual literacy by teaching students how to decode advertising images, thus enabling them to move away from being passive receivers of messages to active unravelers. Shows how teachers can use concepts from semiotics to deconstruct advertising messages. (SR)
Descriptors: Advertising, Class Activities, Secondary Education, Semiotics
Peer reviewed Peer reviewed
Asimov, Isaac – Journal of Reading, 1974
Challenges visions of a total audiovisual future by defending the importance of written language. (RB)
Descriptors: Audiovisual Communications, Futures (of Society), Imagination, Secondary Education
Peer reviewed Peer reviewed
Kelley, Joseph G. – Journal of Reading, 1974
Explores some of the issues and ideas for training high school students in the language of the mass media. (RB)
Descriptors: Communication (Thought Transfer), Language Instruction, Mass Media, Nonverbal Communication