NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 2 results Save | Export
Adolescents' Perceptions of Foreign-Made Products: Implications for Advertising Strategy.
PDF pending restoration PDF pending restoration
Reid, Leonard N.; Vanden Bergh, Bruce G. – 1979
A five-point, seven-item semantic differential scale was used to collect data from 130 high school students about their perceptions of foreign-made products and the relation of national stereotypes to product stereotypes. To assure consistency, the same product classes (all products, automobiles, cameras, and mechanical toys) and foreign countries…
Descriptors: Advertising, Consumer Economics, Foreign Countries, High School Students
The Frontier of Research in the Consumer Interest. Proceedings of the International Conference on Research in the Consumer Interest (Racine, Wisconsin, August 16-19, 1986).
Maynes, E. Scott, Ed.; And Others – 1988
The following papers are included: "JFK's Four Consumer Rights" (Lampman); "Product Safety" (Gerner); "Use of Cost-Benefit Analysis in Product Safety Regulation" (Crandall); "CPCS's Voluntary Standards" (Ault); "Consumer Safety and Issue Emergence Process" (Mayer); "Reflections on Research in…
Descriptors: Adult Education, Advertising, Comparative Analysis, Consumer Economics