NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 3 results Save | Export
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Pairote Bennui – Indonesian Journal of English Language Teaching and Applied Linguistics, 2024
Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…
Descriptors: English (Second Language), Second Language Learning, Second Language Instruction, Multilingualism
Peer reviewed Peer reviewed
Coombs, Virginia M. – German Quarterly, 1980
Discusses the speech act approach and its usefulness in conveying the meaning of the imperative both for the native speaker and for the purpose of language acquisition. Analyses the infinitival construction of German-language advertising slogans and describes its potential for conveying a variety of messages. (Author/MES)
Descriptors: Advertising, German, Language Acquisition, Language Research
PDF pending restoration PDF pending restoration
Coombs, Virginia M. – 1978
This paper discusses the ways in which pictures in current German magazine advertisements can be employed as effective visual aids in basic grammar drills. The structures discussed here are the reflexive verb construction and two aspects of the passive voice construction, namely the passive to indicate activity-as-such and the contrast between the…
Descriptors: Advertising, Commercial Art, Foreign Language Periodicals, German