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Gerbner, George – Issues in Science and Technology, 1987
Discusses the portrayal of science and scientists on prime-time television and assesses the impact that it has on public conceptions of science. Reports that television cultivates a less than favorable orientation toward science and scientists. Offers recommendations for improvement. (ML)
Descriptors: Commercial Television, Mass Media, Nonformal Education, Popular Culture
Royal Society, London (England). – 1985
Based on the premise that science and technology directly affect a wide range of personal activities and impact policy issues of national and international importance, this report aims to show why it matters that all sections of the public should have some understanding of science and to stimulate action by scientists and others to improve this…
Descriptors: Attitudes, Communications, Community Attitudes, Community Education

Wilkie, Tom – International Journal of Science Education, 1991
Discusses concerns about public understanding of science in the United Kingdom in relation to structure and content of newspapers, particularly the inadequacy of the press to be a vehicle for promoting scientific literacy within the citizenry. Argues that changes in science coverage by the media must originate from the scientific community with…
Descriptors: Foreign Countries, Informal Education, Mass Media Effects, Mass Media Role

Kingsland, Ross – International Journal of Science Education, 1991
Describes the objectives and the impact of the Double Helix Science Club upon students, teachers, and the nonschool community. This club, which has become a major concern in Australia with a membership of over 16,000 and a magazine distribution approaching 30,000, provides an effective vehicle for many teachers and public servants looking to…
Descriptors: Elementary Secondary Education, Foreign Countries, Periodicals, Postsecondary Education