There is a national need to educate the public about the ocean, coastal resources, atmosphere and climate. The National Oceanic and Atmospheric Administration (NOAA), the agency responsible for understanding and predicting changes in the Earth's environment and conserving and managing coastal and marine resources to meet the nation's…

STEM--science, technology, engineering, and mathematics--is critical to and supportive of many education reforms being undertaken today, from adoption of common internationally benchmarked standards to better teacher preparation to enhanced coordination across the entire K-20 education system. In fact, STEM is not a separate reform movement at…

Proposes methods for the optimal popularization of science and technology to shape and influence public opinion about the utility of associated policies and goals. Emphasizes that such popularization should concentrate on enabling laypeople to acquire an adequate level of scientific and technological literacy, applicable to their everyday lives.…

Based on the premise that science and technology directly affect a wide range of personal activities and impact policy issues of national and international importance, this report aims to show why it matters that all sections of the public should have some understanding of science and to stimulate action by scientists and others to improve this…

Proposes that book series, geared to the general reader, can provide a readily available source of scientific information to the public. Portrays the possibilities for the effective marketing of such book series through the experience of the authors in editing and merchandising a science book series, which has been sold through direct marketing…

Some researchers have argued that students often learn to operate in two domains, the domain of the science context in school, and the domain of everyday life outside of school. Outside of school, students are exposed to many media from which to learn science concepts. This document is one of a series on research seminars at the Western Australian…

Discusses concerns about public understanding of science in the United Kingdom in relation to structure and content of newspapers, particularly the inadequacy of the press to be a vehicle for promoting scientific literacy within the citizenry. Argues that changes in science coverage by the media must originate from the scientific community with…

Describes entertainment and leisure activities with an information content that serve as informal sources of scientific knowledge available to the community. Discusses the present lack of communication and cross-referencing among the diverse groups concerned with the informal presentation of science and calls for greater sharing of ideas, data,…