THIS REPORT OUTLINES SUGGESTIONS FOR CONDUCTING SCHOOL BOND CAMPAIGNS. ONE OF THE FIRST STEPS AN ADMINISTRATOR SHOULD TAKE IS TO EVALUATE THE FACTORS IMPORTANT TO THE SELLING OF BONDS--STIMULATE INTEREST IN INVESTMENT DEALERS THEREBY INCREASING COMPETITION FOR BONDS, PREPARE A COMPLETE ACCURATE PROSPECTUS, CIRCULATE THE PROSPECTUS AMONG BOND…

Despite the recent upheaval in public finance, the typical school district still approaches, organizes, and perceives a school finance referendum no differently than 40 years ago. Political strategy remains a rather shunned, undeveloped resource at a time when election success is most needed and when school administrators cannot take public…

This article describes the unfavorable conditions and the innovative tactics used in a well-planned, successful referendum campaign for one school district's capital improvement bond issue. (MJL)

Describes organizational and planning strategies used to convince voters in the Park City (Utah) School District to approve two bond referendums. Offers 10 suggestions for conducting a successful school-bond campaign. (LMI)

The passage of a bond issue in support of school building construction or renovation can be one of the most difficult activities for a rural school district. The process of getting a bond passed requires a delicate mix of public relations, community education, and consensus building. In this chapter, a superintendent in a rural district describes…

Two major concerns related to large-scale capital outlay are convincing the community of the need for the expenditure and planning for the financing of the project. In an era when the public is resisting increased taxation, school districts must develop a plan of action for soliciting funds and must be able to conduct an effective fund campaign.…

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…

This two-part source book offers administrators both general information for effective communications in public education and case studies describing methods used by individual Texas school districts to solve communications problems. General articles include guidelines for working with the news media, producing school newsletters, developing a…