Describes organizational and planning strategies used to convince voters in the Park City (Utah) School District to approve two bond referendums. Offers 10 suggestions for conducting a successful school-bond campaign. (LMI)

Reversing two decades of school-community turmoil, Valley View--a small, rural community in northeastern Vermont--approved a bond issue for school construction. This case study uses organizational and systems theory to examine structural, political, symbolic, and human resource influences on changing community attitudes. Contains 19 references.…

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…