Faced with shrinking state and local tax support and an increased demand for K-12 educational reform, school leaders must use creative means to find money to improve and deliver instruction and services to their schools. This handbook describes innovative strategies that school leaders have used to find scarce dollars for purchasing educational…

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…