Catholic school educators are recognizing the necessity of marketing research for the effective planning of a long-range, proactive recruitment and retention program. A successful plan involves marketing, recruitment and retention, and public relations. Part I of this booklet outlines steps for the initiation of a marketing plan and provides…

Points out the underutilization of facilities and the lack of service to potential students caused by the usual morning/evening scheduling pattern. Describes the planning and marketing of Mesa College's Afternoon Curriculum, which offered five six-week sessions during the academic year, and evaluates the program. (DD)

This volume is a critical and objective study of the contemporary college student athlete. Framed around the process of recruitment, transition, and support of student athletes in higher education, the volume is a response to societal pressures to reform college athletics. Driven by publicity and the potential for revenue gains, colleges and…

This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…

This report begins with a general description and highlights of the proceedings of the Youth Corps Exchange Project workshop which dealt with problems of recruitment to the corps and which was the first of six related workshops held during the 1986-87 period. Discussed in the report's second section are the following issues related to corpsmember…

Developed by the Marketing Task Force at Prince George's Community College (PGCC) in 1981, this report presents a plan which identifies educational service needs, recommends strategies for responding to those needs, and suggests a marketing approach. The report begins by providing background on the four-stage marketing process implemented during…

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

When students choose a college on the basis of underlying values--rather than pretty publications--they get what they bought into. These are the students who are the ones who stay, succeed and ultimately become devoted and generous alumni. To recruit students, institutions must identify and communicate their values. (MLW)

Mississippi loses up to one-third of its potential high school graduates between grades 9 and 12. Developing and implementing a comprehensive strategy for student recruitment are the first and most important steps in organizing an adult basic education program to serve the needs of these individuals. Recruitment requires trying as many methods as…

As Mississippi approaches the 21st century and an increasingly more competitive business climate, the state faces a critical need for work force development and better adult basic education. According to 1990 data, Mississippi contributes only 8.5 percent of funding for adult education (the remaining 91.5 percent comes from federal sources) to…

This booklet describes 20 inexpensive or no-cost techniques for increasing enrollment and student completion rates in adult education programs. Outlined in the guide are the following techniques or activities: refining class logistics; sponsoring liaisons; designing registration packets and recruitment fliers and writing press releases, radio…

A study was conducted to determine the availability of appropriate information about postsecondary vocational education in Florida to special populations identified in the Carl D. Perkins Vocational Education Act of 1984. Materials on postsecondary education for special popultions were collected from school districts, community colleges, and…

Proper student recruitment and retention programs can bring about sustained institutional holding power and subsequently greater financial solvency. In establishing such a program, the following premises should be accepted: (1) retention begins with recruitment of prospective graduates; (2) a high quality educational advisement program leads to…

This guide is intended for Adult Basic Education (ABE) practitioners, specifically Texas ABE cooperative directors, who wish to increase recruitment and attendance among undereducated older adults. General information may be used for all older adults, but two age categories (age 45-64 and age 65 and older) are distinguished in instances seemingly…

To compete for dwindling numbers of traditional college-aged students and to attract non-traditional clientele, community colleges are becoming increasingly involved in marketing. Commitment to a total marketing concept requires institutional research to identify the college's mission, potential students, and the competition. Those in charge of…