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Ntim, Stephanie; Taylor, Alexander; Cross, Devon; Parks, Rodney; Dean, Caroline – College and University, 2020
Higher education officials have recently begun to focus their attention on summer enrollment as an alternative means by which to improve recruitment and retention. Utilizing business analytics and forecasting, Elon University has seen significant growth in its summer college enrollment and revenue. The current study seeks to address how students…
Descriptors: Higher Education, Summer Programs, Student Recruitment, School Holding Power
Achenreiner, Gwen; Kleckner, Mary Jae; Knight, Peter; Lilly, Bryan – Journal of Education and Work, 2019
Higher education institutions, communities, and employers experience challenges as young professionals continually adjust their workplace-participation views and behaviours. Higher education institutions face changes in student demand for job-oriented training, and the associated attrition from established programmes is costly. Communities find it…
Descriptors: Self Efficacy, Colleges, Student Recruitment, Higher Education
Goff, Jay W.; Williams, Brian G.; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2016
Effective strategic enrollment management (SEM) efforts require vast amounts of internal and external data to ensure that meaningful reporting and analysis systems can assist managers in decision making. A wide range of information is integral for leading effective and efficient student recruitment and retention programs. This article is designed…
Descriptors: Enrollment Management, Decision Making, Student Recruitment, School Holding Power
Trainer, Jason – Strategic Enrollment Management Quarterly, 2018
Increasing institutional dependency on tuition revenue paired with rising political pressures toward student success outcomes has many institutions turning to enrollment management (EM) to improve their institution's enrollment outcomes. EM is a comprehensive and inclusive process focused on achieving the optimum recruitment, retention, and…
Descriptors: Enrollment Management, Tuition, Political Attitudes, Academic Achievement
Wadhwa, Rashim – Higher Education for the Future, 2016
In recent years, the overall context of global mobility has significantly changed, so has the strategies to attract international students. What we observe now is the changes in strategies and the emergence of new host countries and increased opportunities for studying abroad. In an intense competitive environment of global higher education…
Descriptors: Foreign Countries, Decision Making, Student Mobility, Global Approach
Stokes, Philip J.; Levine, Roger; Flessa, Karl W. – Journal of Geoscience Education, 2015
Geoscience faces dual recruiting challenges: a pending workforce shortage and a lack of diversity. Already suffering from low visibility, geoscience does not resemble the makeup of the general population in terms of either race/ethnicity or gender and is among the least diverse of all science, technology, engineering, and math fields in the U.S.…
Descriptors: Earth Science, Majors (Students), College Students, Student Recruitment
Fitzsimmons, James A. – ProQuest LLC, 2012
The purpose of this dissertation is to examine if the interplay of age and gender impact the level of influence a campus based student recreation center exerts on a student's decision to choose and remain at a college or university. This study is theoretically based in Tinto's Student Engagement Model 1975 and supported by later scholarly work.…
Descriptors: Undergraduate Students, Campuses, Recreational Facilities, Role
Reynolds, Gary L. – New Directions for Institutional Research, 2007
Over the past thirty years, considerable research has been conducted to understand the issues that affect a student's choice of a higher education institution. Past research has focused on understanding the phases of the decision process and the personal, financial, and environmental factors that influence institutional choice. Many of these…
Descriptors: School Holding Power, Student Recruitment, College Choice, College Students