Adrian College's steady increase and confidence in enrollment projections stem from a research-based, thoughtfully planned, carefully implemented, highly controlled marketing programs. Four major elements of a successful marketing mix are identified: product, price, place, promotion. (MLW)

Through a coordinated approach, Evergreen State achieved three goals--enrollment growth, increased student retention, and greater public awareness. Six steps to develop a marketing plan are identified: review the institution's position; establish administrative leadership, adapt educational services; and prepare, coordinate, carry out, and…

To boost the enrollment for the spring 1983 semester, Pan American University started a project to find unenrolled applicants and former students. Academic deans sent these students a letter, a questionnaire, a partially completed application for re-admission, and a re-addressed, stamped envelope. (MLW)

A survey in Southern California to determine how higher education is responding to the needs of Hispanics is described. The goal was to find out what institutions were doing to recruit Hispanics, retain them until graduation, help them transfer from two-year to four-year institutions, and raise funds. (MLW)