A series of studies at one university based on annual data from 1973-88 compared sophomore return rates of participants vs. nonparticipants in freshman orientation seminars. Participants achieved significantly higher return rates in 11 of 16 years but not because they were brighter or more highly motivated students. (Author/MSE)

Describes the success of the Freshman Seminar Program at the University of South Carolina, designed to retain African-American students. Discusses the personal and social development needs of African-American students and how the Freshman Seminar contributes to their development. Presents data showing retention results. (MAB)