Descriptor
| Higher Education | 1 |
| Institutional Advancement | 1 |
| Institutional Mission | 1 |
| Marketing | 1 |
| Public Relations | 1 |
| Publicity | 1 |
| School Holding Power | 1 |
| School Publications | 1 |
| Student Recruitment | 1 |
| Values | 1 |
| Values Clarification | 1 |
| More ▼ | |
Source
| Currents | 1 |
Author
| Crane, Patti | 1 |
| Turner, Libby | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Crane, Patti; Turner, Libby – Currents, 1989
When students choose a college on the basis of underlying values--rather than pretty publications--they get what they bought into. These are the students who are the ones who stay, succeed and ultimately become devoted and generous alumni. To recruit students, institutions must identify and communicate their values. (MLW)
Descriptors: Higher Education, Institutional Advancement, Institutional Mission, Marketing
