Spending some time getting to know reporters, developing a sense of trust, and recognizing that one can meet each other's needs can go a long way toward making the school district-media relationship positive and symbiotic. Many districts have public information officers--even departments--that deal with the media every day. But it is good for school business officials to get to know the local media and offer themselves as a resource regarding school finance issues. A good relationship with local reporters will prompt them to contact school business officials to share information or a question they've encountered in the field. In this article, the author describes tips for working with the media.