Factors that produced defeat of bond issues and the actions taken by administrators of four California junior college districts to offset those factors are presented in this paper. Relevant findings from previous studies on school bond elections are summarized; the legal and fiscal context in which new California junior college districts operate…

This review of bond election campaigns in junior college districts indicated that the election has a better chance of success if (1) the voters are told that no tax increase will result from a "yes" vote; (2) the district in question is a going concern at the time of the election; (3) controversy and vocal opposition are avoided; (4) the editorial…

This article describes the unfavorable conditions and the innovative tactics used in a well-planned, successful referendum campaign for one school district's capital improvement bond issue. (MJL)

This two-part source book offers administrators both general information for effective communications in public education and case studies describing methods used by individual Texas school districts to solve communications problems. General articles include guidelines for working with the news media, producing school newsletters, developing a…