Introductory remarks concerning the current post high school academic/employment scene lead into a discussion of the pressures and influences involved in a student's choice of college. One such influence, which provided the impetus for the study, was the biases of professionals who help in the personal, educational and vocational development of high school students, specifically high school counselors. The major objective was to determine their attitudes toward junior colleges. An attempt was also made to determine if exposure to facts about junior colleges is related to differences in the attitudes of high school counselors. 300 counselors from Illinois public high schools were randomly selected to complete the Junior College Attitude Survey. Results showed that they had favorable attitudes toward junior colleges, some more than others, depending on variables related to their familiarity with them. Implications for high school counselors and junior college personnel are discussed. (TL)