University counseling center clients read one of six counselor descriptions generated by crossing counselor gender with counselor sex roles (feminine, androgynous, and masculine), then rated their willingness to see the counselor for a variety of concerns. Feminine sex role was rated highest for personal concerns, masculine for assertiveness…

University students (N=169) rated their preferences for counselor gender for nine client concerns and completed a sex role inventory and a demographic questionnaire. Most who expressed a preference for counselor gender preferred male counselors for concerns other than sexual issues, particularly for vocational/academic and social/interpersonal…