Factors that produced defeat of bond issues and the actions taken by administrators of four California junior college districts to offset those factors are presented in this paper. Relevant findings from previous studies on school bond elections are summarized; the legal and fiscal context in which new California junior college districts operate…

This review of bond election campaigns in junior college districts indicated that the election has a better chance of success if (1) the voters are told that no tax increase will result from a "yes" vote; (2) the district in question is a going concern at the time of the election; (3) controversy and vocal opposition are avoided; (4) the editorial…

This report describes the elements necessary for successful school elections and outlines steps to predict voter reaction. Written primarily for school officials and local citizens' committees, the report analyzes the variables influencing voter turnout and behavior such as occupation, educational level, income, age, parents of school children,…

This article describes the unfavorable conditions and the innovative tactics used in a well-planned, successful referendum campaign for one school district's capital improvement bond issue. (MJL)

SOCIOLOGICAL ASPECTS OF THE PROCESSES AND RELATIONSHIPS BETWEEN SCHOOL AND COMMUNITY IN RELATION TO SCHOOL BOND ISSUES WERE STUDIED. IN THE FIRST SECTION, CHAPTER I ATTEMPTED TO PLACE SCHOOL BOND ISSUES IN THE GENERAL CONTEXT OF EDUCATIONAL NEEDS, AND CHAPTER II PRESENTED A REVIEW OF THE LITERATURE AND RESEARCH STUDIES THAT HAVE DEALT WITH…

In Waitsburg, Washington, the community was actively involved in a rural school facilities improvement project. The district serves approximately 410 students in three buildings on a single campus. Spurred by growing enrollment and aging facilities, the project included the complete renovation and restoration of a historic school building to serve…

The passage of a bond issue in support of school building construction or renovation can be one of the most difficult activities for a rural school district. The process of getting a bond passed requires a delicate mix of public relations, community education, and consensus building. In this chapter, a superintendent in a rural district describes…

Identified voter attitudes directly affecting voter behavior in fiscal elections, including attitudes about community involvement in policy-making, school community relations, school discipline and the teaching of democracy, present level of spending, and present level of taxes. Perceptions of school quality and social conditions have little…

Reversing two decades of school-community turmoil, Valley View--a small, rural community in northeastern Vermont--approved a bond issue for school construction. This case study uses organizational and systems theory to examine structural, political, symbolic, and human resource influences on changing community attitudes. Contains 19 references.…

Two major concerns related to large-scale capital outlay are convincing the community of the need for the expenditure and planning for the financing of the project. In an era when the public is resisting increased taxation, school districts must develop a plan of action for soliciting funds and must be able to conduct an effective fund campaign.…

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…

This two-part source book offers administrators both general information for effective communications in public education and case studies describing methods used by individual Texas school districts to solve communications problems. General articles include guidelines for working with the news media, producing school newsletters, developing a…