Across the USA, technology education has faced many challenges over the past several decades. Educational changes and reform at all levels seem to have had a positive effect on the required classes or "core" courses. As a result, "elective" courses seem to be delegated to a secondary role in a student's education. In…

Article considers three basic perspectives or approaches educators can utilize in their relationships with the community. (Author/RK)

The public relations person is the principal agent in preserving humaneness in the dialogue between the campus and the community. (Editor/HS)

Calls for an honest accounting of program and staff performance, easing of frictions between age groups, and paying more attention to the growing population of senior citizens, in the interest of better relations between school and community. (JF)

THE AUTHOR DEFINES PUBLIC RELATIONS AND DESCRIBES ITS RECIPROCAL VALUE TO THE COLLEGE AND ITS "PUBLICS." THE OFFICE OF PUBLIC RELATIONS, WHETHER STAFFED BY FACULTY AND ADMINISTRATIVE PERSONNEL OR BY OUTSIDE EXPERTS, MUST BE ABLE (1) ASSEMBLE ITS FACTS ON (A) THE COLLEGE GOALS, (B) AREAS OF PUBLIC IGNORANCE, (C) JUSTIFIED CRITICISM, AND (D)…

Author comments about the Gallup survey findings on the nation's public schools and their implications for school public relations and principals. (GB)

The purpose of this study is to determine what people know and think about Harrisburg Area Community College (Pennsylvania) and its programs. The findings are to be used to establish or modify priorities for continued institutional development. Eight community groups were surveyed: high school students, high school professional staff,…

The Survey of Community Attitudes and Perceptions (SCAP) was conducted to determine some estimate of how Frostburg State College is perceived by its local community; how people learn about the college, its offerings, and its programs; what people know about the college factually; where do they think the college is headed in terms of growth and…

The introduction to a series of articles in this issue on school public relations discusses the importance that personal experience plays in public attitudes toward schools (MLF)

A survey is an effective way to measure citizen attitudes. Basic steps to follow in sampling public opinion are offered. (Author/MLF)

This report was prepared to assist school administrators in analyzing and planning their districts' policies and programs in community relations. The contents are based on results of an analysis of information sources on school-community relations, community conflict, and group behavior as well as on a survey of school administrator needs. The…

Presented are some untested ways of increasing congruence between the practical applications and the theoretical idea of the guidance program. These ways involve communicating the guidance functions to teachers, students, administrators, parents, and community agencies. (Author)

School systems' attempts to obtain and maintain positive attitudes and strong support from the public are more likely to be successful if the 10 concepts discussed in this address are understood and followed. These concepts include making sure everyone involved knows the schools' strengths, problems, and plans for solving problems; constantly…

ONE HUNDRED TELEPHONE INTERVIEWS WERE CONDUCTED TO DETERMINE IF MASS CIRCULATION OF THE CAMPUS PAPER (PUBLISHED AT THREE-WEEK INTERVALS) ALONG WITH A COMMUNITY DAILY PAPER WAS HARMFUL OR OTHERWISE TO THE PUBLIC IMAGE OF THE COLLEGE. THE EXPERIMENTAL GROUP COMPRISED THOSE WHO RECEIVED BOTH THE STUDENT PAPER AND THE DAILY PAPER. THE CONTROL GROUP…