It is the purpose of this paper to suggest a role community assessment can play in the development of effective communication links between the public schools and the communities they serve, and to outline a process by which the public schools can develop their own community assessment activities. Community assessment, in the broader sense, can be…

Institutions of higher education can use competitive intelligence (CI) techniques to become more relevant to their communities. In Stepping Forward as Stewards of Place the American Association of State Colleges and Universities (AASCU) provides a model for public engagement that emphasizes internal strategic planning, implementation, and…

In recent years, community colleges have made concerted efforts to reach out and meet the needs of the communities they serve. Relevance in community college education depends upon the successful identification of individual and social needs and the implementation of responsive programs. As a basis for conducting a community needs assessment, the…

To continue to be an effective local educational leader in curricular change, fiscal policy making, and, above all, in planning for education, the school administrator must have a continuous flow of usable information on public opinion. The purpose of this book is to provide the administrator with practical methods for systematically monitoring…