Considers a good institutional image and effective public relations to be vital to the health of Catholic educational programs. Offers guidelines for using press releases, working with the media, writing articles, and sponsoring media events. Recommends the use of a logo, motto, and brochure. (DMM)

Article examined a public relations effort designed to acquaint parents and the community with the development of Catholic schools in Northern New Jersey. (RK)

The building of a new school is considered not only a benefit for the teachers and students, but also the community. (MF)

Suggests ways for educators to increase favorable publicity for their schools. Defines public relations and publicity, identifies newsworthy school activities, and provides a rationale for seeking publicity. Reviews the functions of a publicity coordinator and provides tips on preparing press releases and working with the press. (DMM)

Summarizes the major themes of "Gathering God's People: Signs of a Successful Parish," a National Catholic Educational Association publication dealing with various aspects of parish ministry. Underscores the need to integrate Catholic schools with the church's mission; increase parent involvement; and address potential problems in…

Traces the reorganization of Seton Catholic High School, the only Catholic high school in Wyoming. Discusses the roles of support groups, administration, programs, physical plant, curriculum dress code, and enrollment. Attributes success to cooperation, unity, and participation, and to factors such as public relations and meeting geographic needs.…

Examines the role of the Catholic school ministery team in proclaiming the Gospel throughout the school and its community. (SJL)

A new educational theology is developing in the Catholic school system. This new perception is the result of six strands of thought which are discussed here. Perceiving this theology enables the persons, to the Church, and to the whole human community. (Author/RK) Catholic teacher to recognize the nature of his ministry as service to

Seeks to clarify the marketing process in the promotion of a school's educational offerings and the school's image within the community. Divides activities into advertising, personal selling, sales promotion, and publicity. Includes a sample promotional plan which identifies objectives and tasks required for development and implementation. (DMM)

Describes the efforts of the Chicago archdiocesan office of Catholic education to advertise its services throughout the Chicago area. Highlights the office's "Shareholder's Report," a local report card which was distributed through Catholic schools to all parents and which provided data about student achievement, costs, drop-out rates,…

Considers the school principal to be the most effective public relations vehicle. Encourages visibility, community image, and professional presence. Stresses the power of both verbal and nonverbal communication in influencing public perceptions. Urges principals to learn and control the powers of perception. (DMM)

Outlines the development process and essential elements of a crisis communication strategy. Key steps include: (1) selecting a spokesperson; (2) publicizing the spokesperson's identity; (3) preparing a crisis notebook; (4) providing cell phones; (5) choosing a news conference location; (6) rehearsing crisis scenarios; and (7) obtaining interview…

Presents recommendations for school improvement based on the findings from John Goodlad's "A Study of Schooling." Focuses on the implications for Catholic schools of Goodlad's proposals related to decentralizing authority, restructuring schools, redesigning the teaching profession, and creating supportive community structures. (DMM)

Suggests that school/business partnerships provide a means to mitigate the high cost of educational technology. Describes necessary elements for the establishment of mutually beneficial partnerships. Lists possible business partners, such as parents, small businesses, trade organizations, and local governments. Provides examples of successful…