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Preston, T.; Egan, B. – 1975
One of thirteen individualized courses included in a marketing curriculum, this course covers wholesale and retail selling techniques, sales performance analysis, and intensive sales presentation practice. The course is comprised of four units: (1) Sales Preparation, (2) The Selling Process, (3) Special Selling Techniques, and (4) Sales…
Descriptors: Adult Education, Business Education, Disadvantaged, Distributive Education
Virginia Polytechnic Inst. and State Univ., Blacksburg. – 1976
Volume 2 of a three-volume final report presents curriculum materials developed as part of a research project which pilot tested a distributive education program for rural schools utilizing a retail store simulation plan. The materials for the two-year curriculum consist of "Competency Area Packets" (addressed to the student) for the following…
Descriptors: Competency Based Education, Curriculum Guides, Distributive Education, Job Skills
Smith, Clifton L.; And Others – 1989
This document contains multiple choice test items and assessment techniques for Missouri's fundamentals of marketing core curriculum. The core curriculum is divided into these nine occupational duties: (1) communications in marketing; (2) economics and marketing; (3) employment and advancement; (4) human relations in marketing; (5) marketing…
Descriptors: Business Skills, Competency Based Education, Core Curriculum, Distributive Education
Kauer, Les – 1990
This Oklahoma curriculum guide contains 12 units. Each instructional unit includes some or all of these components: performance objectives, suggested activities, basic academic skills taxonomy, handouts, information sheets, supplements, transparency masters, activity sheets, assignment sheets, assignment sheet answers, job sheets, practical tests,…
Descriptors: Advertising, Agribusiness, Communication Skills, Competency Based Education
Luter, Robert R. – 1984
This self-paced, individualized instructional guide is designed for use by those who are currently working in a convenience store or by those who wish to learn the basics of convenience store marketing and operations. Addressed in the individual units of the guide are the following topics: today's convenience store, regular duties and…
Descriptors: Behavioral Objectives, Business Education, Business Skills, Crime Prevention
Elliott, Ronald T. – 1987
This guide presents a competency-based curriculum for a high school course in sales promotion. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with…
Descriptors: Advertising, Behavioral Objectives, Competence, Competency Based Education
Northern Arizona Univ., Flagstaff. Center for Vocational Education. – 1982
These 25 modules for independent study comprise the first volume of a two-volume set of HERO (Home Economics Related Occupations) HELPS for student use in competency-based professional development. A management system that includes a filing system, testing, record keeping, and scheduling is discussed. A sample contract and other class management…
Descriptors: Autoinstructional Aids, Competency Based Education, Distributive Education, Fashion Industry
Choate, Robert B. – 1971
In an appeal before the Federal Trade Commission (FTC), the author pleaded for governmental action to restrain national advertisers from "unscrupulous and erroneous advertising pitches aimed at children." Citing the principal media for child-targeted advertising, (comic books, youth magazines, school displays and radio and television), the speaker…
Descriptors: Advertising, Broadcast Industry, Childhood Attitudes, Children
North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education. – 1985
This teacher handbook provides recommended goals and objectives and suggested measures for competency-based courses in the vocational program area of marketing education. A background and overview section contains the philosophy and rationale, discusses thinking skills and programs for exceptional children, and provides notes that explain how to…
Descriptors: Advertising, Behavioral Objectives, Competency Based Education, Course Descriptions
Harris, Ron, Ed. – 1984
These distributive education curriculum guidelines are intended to provide Montana teachers with teaching information for 11 units. Units cover introduction to marketing and distributive education, human relations and communications, operations and control, processes involved in buying for resale, merchandise handling, sales promotion, sales and…
Descriptors: Advertising, Behavioral Objectives, Business, Business Administration
Michigan State Univ., East Lansing. Coll. of Agriculture and Natural Resources Education Inst. – 1980
This research-based curriculum guide for a secondary marketing and distributive education program covers 12 institutional areas. They are advertising, communications, display, human relations, management, mathematics, merchandising, operations, product/service technology, sales, economics of marketing, and employability skills. A content outline…
Descriptors: Advertising, Business Administration, Communications, Competency Based Education
Nakamaejo, David T.; And Others – 1979
Designed for the curriculum coordinator, this guide provides guidelines for planning postsecondary merchandising/marketing programs. The first section contains competencies identified as essential for occupations in the merchandising/marketing field which are listed by these subject areas: selling, merchandise analysis, wholesaling, marketing,…
Descriptors: Advertising, Business Administration, Competency Based Education, Course Descriptions
Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services. – 1978
This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…
Descriptors: Administration, Business Education, Communications, Curriculum Guides
Virginia Polytechnic Inst. and State Univ., Blacksburg. – 1976
A distributive education program of simulation occupational experiences was established in four rural pilot schools where the normal cooperative education program was not feasible. The plan provided for competency-based instruction by a distributive education teacher-coordinator (in management, merchandising, salespromotion, and control) in the…
Descriptors: Competency Based Education, Curriculum Development, Distributive Education, Marketing
Fuqua, Lou; And Others – 1996
This set of instructional materials provides secondary and postsecondary students with an opportunity to explore the career choices available in the parts merchandising industry. The skills presented are useful to any student pursuing a career in auto parts, heavy equipment parts, small engine parts, tractor parts, appliance parts, or for any…
Descriptors: Advertising, Behavioral Objectives, Curriculum Guides, Distributive Education