Developed by a project that validated task lists by a variety of teachers and apparel marketing business persons, this guide contains task lists for occupations in the field of apparel and accessories marketing. The guide is organized in three sections. Section 1 includes the following: (1) notes on using the information in the guide; (2) a…

This competency-based instructional text focuses on preparing students for apparel industry positions at the career-sustaining and marketing specialist levels. It also includes materials to help students develop the competencies needed for entry-level and managerial positions. The text is divided into four units. Unit 1 contains a chapter…

This document contains duties and tasks, multiple-choice test items, and other assessment techniques for Missouri's advanced marketing core curriculum. The core curriculum begins with a list of 13 suggested textbook resources. Next, nine duties with their associated tasks are given. Under each task appears one or more citations to appropriate…

This instructional module on fashion merchandising is designed as a guide for secondary education teachers who are helping twelfth grade students develop occupational competency for entry-level positions in fashion-related jobs. An introductory section covers module goals, career opportunities and employment demands, administrative considerations,…

One of thirteen individualized courses included in a marketing curriculum, this course covers the planning and writing of advertisements and organizing sales promotion and public relation activities in wholesale and retail businesses. The course is comprised of two units: (1) Advertising Fundamentals and (2) Promotion. Each unit begins with a Unit…

The general purpose of the occupational analysis is to provide workable, basic information dealing with the many and varied duties performed in the auto sales occupation. The analysis follows the salesperson through the essential everyday performance of the tasks in the occupation. The duties involve the process of obtaining the prospects and…

This student's manual that features content needed to do tasks related to visual merchandising is intended for students in co-op training stations and entry-level, master employee, and supervisory-level employees. It contains 13 assignments. Each assignment has questions covering specific information and also features activities in which students…

This instructor guide for a unit on selling in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 1 of learning--understanding the…

This instructor guide for a unit on promotion in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 3 of learning--starting and managing…

This is the seventh in a set of 36 teacher guides to the Entrepreneurship Training Modules and accompanies CE 031 042. Its purpose is to give students some idea of what it is like to own and operate an apparel store. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the…

This curriculum guide is intended to provide a common core of competencies from which to design an effective secondary marketing education program. Introductory materials include a definition of marketing education, objectives, outline of instructional content, and questions and answers regarding the curriculum guide. These practical materials are…

One of thirteen individualized courses included in a marketing curriculum, this course covers the basic elements of retail salesmanship, plus simulation and practice in making sales demonstrations. The course is comprised of two units: (1) Steps of the Sale and (2) Suggestion Selling. Each unit begins with a Unit Learning Experience Guide that…

This manual is intended to help teachers meet the objectives of the 1985 Alberta, Canada, Marketing 20-30 curriculum. The manual is organized in six sections. The first section contains introductory information on the Marketing 20-30 curriculum, including course objectives and a flowchart of the modules in the marketing course. Planning the course…

This handbook was developed to provide vocational education teachers in Montana with information about entreprenuership so that they can integrate the concepts into their vocational courses. The guide provides a definition of entrepreneurship and describes the syllabus for entrepreneurship (ownership, location, financing, personnel, promotion,…

This curriculum guide is one in a series of three competency-based instructional materials dealing with marketing and distributive education (MADE). Covered in the individual sections of the guide are the following topics: job orientation (cooperative education work agreements, personal appearance, career opportunities, job applications, job…