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Showing 76 to 90 of 160 results Save | Export
Rassen, Rachel L. – 1981
This module on owning and operating an apparel store is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Michigan Univ., Ann Arbor. School of Education. – 1980
This guide was developed to provide specific, practical advice to teachers who are involved in operating a school store as an adjunct to the marketing/distributive education curriculum. The handbook format integrates school store operations with classroom learning activities and the Michigan Marketing and Distributive Education Core Curriculum.…
Descriptors: Accounting, Advertising, Business Administration, Business Education
Davis, John – 1975
Several intermediate performance objectives and corresponding criterion measures are listed for each of 24 terminal objectives for a basic secondary level service station attendant course. The materials were developed for a two-semester course (2 and 3 hours daily). The specialized classroom and shop experiences are designed to enable the student…
Descriptors: Attendants, Auto Mechanics, Behavioral Objectives, Criterion Referenced Tests
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Blanton, Karen Kniep; Barbuto, John E., Jr. – Journal of Management Education, 2005
This article describes an original exercise developed to apply Hofstede's cultural dimensions. The exercise creates simulated subcultures within a multinational organization. Managers are required to function in various subcultures as they work to develop an incentive plan with salespeople. Hofstede's dimensions are reviewed, followed by the…
Descriptors: Student Attitudes, Subcultures, Intercultural Communication, Organizational Culture
Gaskill, Melissa Lynn – 1991
This document on apparel marketing contains both a student's manual and an answer book/teacher's guide. The student's manual contains the following 16 assignments: (1) introduction to fashion and fashion merchandising; (2) current fashion; (3) careers in fashion; (4) buying; (5) retailing; (6) merchandise basics; (7) merchandise--promotion and…
Descriptors: Assignments, Competency Based Education, Distributive Education, Facility Inventory
North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education. – 1989
This curriculum guide is designed as a resource for marketing education teachers in planning and teaching a course on sales fundamentals for students in grades 10-12 who are interested in a sales career. Internships, simulations, and co-op experiences may be used to expand practical application of the course. The student course objectives are to…
Descriptors: Business Education, Competence, Economics, Free Enterprise System
Boarding Schools, Boston, MA. – 1985
This publication is a resource to help independent schools attract more familites to their institutions and to increase the voluntary support by the larger community surrounding the school. The first chapter attempts to dispel misconceptions, define pertinent marketing terms, and relate their importance to independent schools. The rest of the book…
Descriptors: Advertising, Audiovisual Communications, Elementary Secondary Education, Institutional Advancement
Rowell, Elizabeth H.; Goodkind, Thomas B. – Outdoor Communicator, 1984
Discusses learning activities involving advertising that uses outdoor images. Classifies such advertisements into six types: those directly about the outdoor/outdoor items, classified ads, advertisements using outdoor scenes to sell non-outdoor products, advertisements using animals as logos/trade names, outdoor advertising, and advocacy…
Descriptors: Advertising, Audience Analysis, Consumer Education, Critical Reading
Kerns, H. Dan – 1993
The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…
Descriptors: Advertising, Auteurism, Consumer Education, Consumer Protection
Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on selling in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 2 of learning--planning for a business…
Descriptors: Advertising, Behavioral Objectives, Business Education, Competency Based Education
Montana State Office of the Superintendent of Public Instruction, Helena. – 1981
This handbook has been designed to provide classroom teachers with relevant, ready-to-use materials geared to supplement classroom instruction in marketing and distributive education. The projects/activities have been organized using the major units of instruction of the Montana Curriculum Guidelines for Distributive Education, except for a…
Descriptors: Administration, Decision Making, Distributive Education, Guidelines
Snyder, James A. – 1981
This instructor's guide accompanies the self-paced student training modules on parts counter, available separately as CE 031 572. Introductory materials include a description of the components of the pre-apprenticeship project, discussion of teacher's role in students' completion of the modules, and scope and contents of Phase 2 training. Each of…
Descriptors: Advertising, Annotated Bibliographies, Auto Parts Clerks, Behavioral Objectives
Lankford, Dave; Comte, Don
Nineteen lesson plans on selling are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; pre-assessment instrument…
Descriptors: Behavioral Objectives, Competency Based Education, Curriculum Guides, Distributive Education
Nelson, Frank W. – 1976
This curriculum guide for teacher-coordinators is designed to provide a course of study in distributive education (Distributive Education II) in Oklahoma. Content is in nine sections with each section consisting of one or more instructional units: (1) Orientation (Introduction to Distributive Occupations, DECA), (2) Survival Skills (Job…
Descriptors: Distributive Education, Economics, Exhibits, High Schools
Ohio State Univ., Columbus. Vocational Instructional Materials Lab. – 1997
This guide, which was written for general marketing instructors in Ohio, lists more than 600 resources for use in conjunction with the General Marketing Occupational Competency Analysis Profile. The texts, workbooks, modules, software, videos, and learning activities packets listed are categorized by the following topics: human resource…
Descriptors: Business Education, Competence, Competency Based Education, Economics
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