The 1972 Cable Television Marketing Workshop reviewed in depth a wide variety of marketing and public relations techniques as they pertain to cable television. The workshop was attended by representatives of commercial television systems throughout the United States; it was intended to disseminate the sales and marketing experience of those…

This booklet, one of a series on Canadian career opportunities, is designed for those who are interested in a career in sales. The sales occupations described include manufacturers, wholesale, technical and scientific sales representatives, sales managers, purchasing agents and buyers, and retail sales persons and managers. Special sales careers…

This article describes research aimed at aligning education offerings with practitioner views of what topics should be offered in a marketing education. Data were collected across two investigations. In Study 1, a typical profile of marketing curriculum was developed by reviewing marketing programs at AACSB-accredited schools. This typical profile…

Presents a marketing-based approach to college recruitment publications based on three steps: defining the audience; creating the concept or message; and developing the call to action. Fifteen basic axioms for making publications more effective are provided. (TE)

This document contains teacher materials for a 4-unit, 1-year marketing education course in advertising and sales promotion offered in grades 11 and 12 in North Carolina. The preface contains a rationale for the development of the course, a course description, course objectives, a list of the instructional units of the course, and a list of the…

This booklet is intended to give a general idea of what is required to set up and manage a flower shop, to point out some of the problems and rewards, and to tell where to find more detailed information. First, an overview of the business is provided, telling the background required in education and experience as well as the amount of profit that…

This self-instructional module on merchandising is the eighth in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) identify the elements of a balanced merchandise plan and (2) implement a workable plan to meet the needs of a business. Provided are information sections on the elements of a…

THIS OUTLINE FOR A COURSE IN THE ESSENTIALS OF MERCHANDISING IS DESIGNED FOR THE INEXPERIENCED RETAIL EMPLOYEE. THE COURSE IS PLANNED FOR SIX 2-HOUR SESSIONS ON (1) FUNDAMENTALS OF MERCHANDISING, (2) TERMINOLOGY AND MATHEMATICS OF MERCHANDISING, (3) BUYING POLICIES AND PRACTICES, (4) MARKET REPRESENTATIVES, (5) TERMS OF PURCHASE, INCLUDING…

ONE OF A SERIES DESIGNED FOR POSTSECONDARY-LEVEL PREPARATION OF MECHANICS, MECHANIC'S HELPERS, SERVICE SUPERVISORS, AND PARTS MEN, THIS COURSE UNIT AIMS TO HELP TEACHERS DEVELOP STUDENT KNOWLEDGE OF PARTS DEPARTMENT OPERATING PROCEDURES AND ABILITY TO FUNCTION AS A PARTS SERVICEMAN. IT WAS DEVELOPED BY A NATIONAL TASK FORCE ON THE BASIS OF…

This curriculum guide serves pupils who are planning to be salesmen, as well as those who are interested from a consumer's point of view. The document includes a study of the general principles and techniques of selling, consideration of selling as a career, class discussion, oral and written reports, and sales talks. The course includes a list of…

A study examined the changes in advertising agency personnel perceptions of media sales representatives in light of the developments in advertising and the mass media that occurred from 1950 to 1986. Data were collected from four previously conducted and published surveys, as well as a 1986 survey. The findings revealed that advertising agency…

This self-instructional module on developing your sales promotion plan is the fifth in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) describe the role of advertising, display, and personal selling in a sales promotion plan and (2) develop an effective sales promotion plan which…

This distributive education performance-based instructional unit on customer services contains six lesson plans, each based on a 55-minute class period. The lesson plans cover the following information: (1) purpose of customer services; (2) types of customer services; (3) the influence customer services has on the store's image; (4) the costs…

Suggests that an emphasis on erotic images in women's magazines and on images of adventure, risk, and recreation in youth magazines tailored cigarette ads to the implicit and explicit desires of consumers, allaying their fears about the health effects of smoking. (MM)

Three on-the-job sales training programs conducted by retail stores are described. (JOW)