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Zemke, Ron – Training, 1985
Discusses the marketing value and strategic necessity of planned and promoted customer education. The article examines customer training by the manufacturer as a definite trend in the microcomputer industry. Elements of a good customer training program are described along with suggestions for starting such a program. (CT)
Descriptors: Computers, Information Services, Marketing, Merchandise Information
Download full textHarris, Ron, Ed. – 1984
These distributive education curriculum guidelines are intended to provide Montana teachers with teaching information for 11 units. Units cover introduction to marketing and distributive education, human relations and communications, operations and control, processes involved in buying for resale, merchandise handling, sales promotion, sales and…
Descriptors: Advertising, Behavioral Objectives, Business, Business Administration
