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| Merchandising | 2 |
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| Training Methods | 2 |
| Computers | 1 |
| Cost Effectiveness | 1 |
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| Training | 2 |
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| Zemke, Ron | 2 |
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Zemke, Ron – Training, 1985
Discusses the marketing value and strategic necessity of planned and promoted customer education. The article examines customer training by the manufacturer as a definite trend in the microcomputer industry. Elements of a good customer training program are described along with suggestions for starting such a program. (CT)
Descriptors: Computers, Information Services, Marketing, Merchandise Information
Zemke, Ron – Training, 1976
Twelve training experts discuss their views on the efficacy of sales training in relation to organizational budget and sales success. (WL)
Descriptors: Cost Effectiveness, Management Development, Merchandising, Program Development
