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Merchandising2
Salesmanship2
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Fried, Alan1
Peterson, Paul1
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Advertising: Use Research Techniques to Transform Your Amateur Peddlers into a Professional Sales Staff. There Are Five Steps to the Process.
Fried, Alan – Quill and Scroll, 1991
Describes a five-step process for using research techniques of the nation's best newspapers to transform high school students into a professional sales staff. (RS)
Descriptors: Advertising, High Schools, Merchandising, Salesmanship
Organization, Promotion Keys to Effective Yearbook Sales.
Peterson, Paul – Quill and Scroll, 1987
Reviews several methods to increase yearbook sales and generate more funds for future publications. (AEW)
Descriptors: Fund Raising, High School Students, High Schools, Merchandising