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Schultz, Bob – Camping Magazine, 1996
Camps can play an integral part in raising a child. The American Camping Association (ACA) has developed key messages that correspond to developmental needs of children. To portray a professional image of camp, promotional materials should incorporate these key messages, the benefits of ACA accreditation, and the same language as child development…
Descriptors: Advertising, Camping, Child Development, Merchandising