Descriptor
| Advertising | 1 |
| Merchandising | 1 |
| Publicize | 1 |
| Salesmanship | 1 |
| School Newspapers | 1 |
| Secondary Education | 1 |
Source
| C.S.P.A.A. Bulletin | 1 |
Author
| Schick, C. Dennis | 1 |
Publication Type
| Guides - General | 1 |
| Journal Articles | 1 |
Education Level
Audience
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Schick, C. Dennis – C.S.P.A.A. Bulletin, 1980
Enumerates information that advertising sales people for school newspapers should have before they call on potential customers. Includes ideas on what to know about a number of items, including the publication, readers and nonreaders, advertising, sales opportunities, prospects, prospects' problems, shopping factors, and stores' images. (TJ)
Descriptors: Advertising, Merchandising, Publicize, Salesmanship
