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| Advertising | 1 |
| Course Descriptions | 1 |
| Distributive Education | 1 |
| Higher Education | 1 |
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| Bowers, Thomas A. | 1 |
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Download full textBowers, Thomas A. – 1982
One approach to teaching a college-level retail advertising course emphasizes the use of newspapers and shopping guides. The course objectives are (1) to acquaint students with practices and problems of retailing, with particular emphasis on promotion and advertising; (2) to acquaint them with ways local advertising media meet promotional and…
Descriptors: Advertising, Course Descriptions, Distributive Education, Higher Education
