Descriptor
| Distributive Education | 1 |
| Learning Experience | 1 |
| Merchandising | 1 |
| On the Job Training | 1 |
| Sales Occupations | 1 |
| Salesmanship | 1 |
| Training Methods | 1 |
Author
| Bogdan, Robert | 1 |
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Peer reviewedBogdan, Robert – American Behavioral Scientist, 1972
Two national firms with standardized marketing schemes employ persuasion rather than instruction in teaching an employee to sell. Students leave for their first assignment convinced of success in spite of a lack of skill. (JB)
Descriptors: Distributive Education, Learning Experience, Merchandising, On the Job Training
