In the face of declining enrollments, the small rural community college can no longer afford not to include a full-time public information officer on the administrative staff. An investment in a public information office, with an expert officer supported by a full- or part-time secretary, can build a valuable cadre of college advocates in the…

Studies organizational problems which are unique to small/rural colleges. Suggests four basic guidelines for organizing the college in order that management responsibilities can be met: employment of administrative generalists, judicious use of paraprofessional, cooperation and collaboration of nearby institutions, and abolishment of traditional…