A monumental report on the Cooperative Extension Service is evaluated on such criteria as its purposes, procedures, clarity and coherence, consistency, valid or invalid reasoning, assumptions and premises, and omissions. (LY)

Nebraska has been developing a two-way radio communication system for the Cooperative Extension Service, using the master microwave towers of the statewide emergency communication network. It has increased the efficiency of their limited human and economic resources. (NL)

A booklet designed to aid those who use agricultural campaigns in their educational and advisory programs is presented. It is pointed out that a good campaign works as a chain reaction, inciting enthusiasm among workers and planners. The five steps in a well-organized campaign are: (1) planning, (2) preparing people for their jobs, (3) producing…

The purposes of this report are: to describe the main elements of the U.S. agricultural extension model and its effects on the agricultural revolution; to analyze attempts to extend this model to non-agricultural technology and/or to less developed countries; and to draw general conclusions about the diffusion of technological innovations, with…

THIS STUDY SOUGHT TO APPRAISE THE EFFECTIVENESS OF PRESENTING LIVESTOCK FEEDING INFORMATION BY TELEVISION. AUDIENCES OF "OUTLOOK" TELECASTS IN THE OMAHA AND SIOUX CITY AREAS RATED EXTENSION ECONOMISTS ON AN 18-ITEM SOURCE CREDIBILITY CHECKLIST WITH A SEVEN-POINT SCALE. RATING SHEETS WERE RETURNED BY 26 PERSONS AT OMAHA AND 40 AT SIOUX…

In 1977 the Evaluation and Action Research Unit (EARU) was established in Botswana as part of the Agricultural Information Services to assist in the production of relevant and comprehensible extension materials. One such materials development project in which EARU participated is described in detail. (LLS)

Conducted in Winston-Salem, North Carolina, this study investigated whether low income Negro homemakers would be more receptive to an information bulletin that reflects their way of life than to a bulletin that did not. Subjects (16 in the first phase and 29 in the second phase of the bulletin pretest) marked the booklet ("Moving to the…

The major purpose of this study was to determine the relationship between selected personality characteristics and attitudes of male extension agents in Wisconsin, and their level of job performance. The relationships between selected background factors and the level of agent's job performance were also studied. Subjects were 79 male county agents…

Presents an external review of the evaluation process involved in evaluating the national 4-H program. Focuses on issues and lessons relevant to evaluation and research in general. Discusses specific problems encountered in the 4-H national evaluation. (CS)

This study analyzed variance in county extension chairmen's (CEC) conformity to an administrative performance leadership (APL) concept of their role. Relationships between APL and agent morale and performance, CEC attributes, and CEC relationships with agents, were assessed. Results were reexamined after adjusting for effects of sex, level of…

TO DETERMINE THE FACTORS RELATED TO FIRST-YEAR 4-H LEADERS' CONTINUING IN OR DROPPING OUT OF 4-H WORK AND TO ANALYZE RELATIONSHIPS AMONG CHARACTERISTICS OF A SAMPLE OF FIRST-YEAR 4-H LEADERS AND THE EVALUATION BY THEIR 4-H AGENTS OF JOBS PERFORMED AND NOT PERFORMED, IN 1961 QUESTIONNAIRES AND PERSONALITY TESTS WERE GIVEN TO 527 FIRST-YEAR 4-H…

A PILOT PROJECT (JULY 1959-DECEMBER 1961), AIMED AT NEW WAYS TO ADVANCE EDUCATION FOR PUBLIC AFFAIRS AND LEADERSHIP IN THE COOPERATIVE EXTENSION SERVICE, WAS CONDUCTED IN 12 COUNTIES OF SIX STATES. PROGRAM CONSULTANTS RECEIVED TEN WEEKS TRAINING BUILT AROUND A SEMINAR ON CURRENT ISSUES AND ACTIVITIES, AND FOLLOWED BY ORIENTATION CONFERENCES.…

A STUDY WAS MADE OF THE CAPABILITIES AND EXPERIENCE OF 4-H CLUB LEADERS AND OF THEIR TRAINING. TWO MAILED QUESTIONNAIRES OBTAINED DATA FROM 78 LEADERS IN SEVEN INDIANA COUNTIES. COUNTY EXTENSION AGENTS RATED THE LEADERS AS TO EXPERIENCE AND CAPABILITY. ALTHOUGH THE MORE CAPABLE 4-H LEADERS FELT THEY WERE MORE ADEQUATELY TRAINED THAN THE LESS…

THIS STUDY ANALYZED THE GENERAL BEHAVIOR OF ORCHARDISTS IN THE OKANAGAN VALLEY, BRITISH COLUMBIA, AND THE FACTORS RELATED TO ADOPTION OF INNOVATIONS IN THIS SETTING. FIVE PERCENT SAMPLES WERE DRAWN FROM 19 DISTRICTS CONSISTING OF 2,721 ORCHARDS, AND DATA WERE GATHERED BY RESIDENT AGRICULTURISTS. THE DATA WERE ANALYZED BY STAGE IN THE ADOPTION…

IN 25 COUNTIES IN ARKANSAS, TEXAS, VERMONT, WISCONSIN, AND WASHINGTON, A STUDY WAS MADE OF THE USE OF CIVIL DEFENSE PUBLICATIONS BY THE PUBLIC, OF DISTRIBUTION PRACTICES OF COUNTY AGRICULTURAL AGENTS, AND OF THE ATTITUDES OF THE AGENTS THEMSELVES. THREE PUBLICATIONS FROM THE U.S. DEPARTMENT OF AGRICULTURE AND TWO FROM THE OFFICE OF CIVIL DEFENSE…