Evaluation procedures for the systematic measurement of Extension's total impact or effectiveness in rural Shawano County, Wisconsin, involved developing comprehensive descriptions of Extension programs from 1960 to 1975 to list types of activities and offerings, topics, attendances, and overviews of efforts in program areas like agriculture, home…

Two-thirds of the 33,000 residents of Shawano County, Wisconsin, live in rural areas; agricultural interests comprise 30% of the employment economy. Inventories of Extension programs from 1960 to 1975 and telephone interviews with county and community leaders and a random sample of 1192 county residents yielded data for this survey. Most adults…