Background: This study aimed to investigate the relationship between Facebook age presentation, Facebook alcohol displays, and alcohol related risk factors among college students. Methods: Students from two universities in the United States enrolled and accepted a researcher's Facebook friend request. Participant's Facebook profiles were evaluated…

Understanding the meanings, associations and ideas of appropriateness that shape young adults' decision-making around alcohol will assist in developing strategies to promote healthy consumption and anticipate rates of future harm. Increases in per capita consumption as well as the affordability and availability of alcohol suggest the cultural…