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Pederson, Lucille M. – 1979
A course on women in public speaking, developed at the University of Cincinnati, focuses on the rhetoric of selected women who have been involved in various movements and causes in the United States in the twentieth century. Women studied include educator Mary McLeod Bethune, Congresswoman Jeannette Rankin, suffragette Carrie Chapman Catt, Helen…
Descriptors: Courses, Females, Feminism, Higher Education
Minister, Kristina – 1975
The interpretation semiotic system that governs interpretation performance pertains to a distinct code of stylized conventions and includes all of the visual and auditory aspects that are generally salient to the characteristics of a performance. The selection of a particular convention for the interpretation of a specific text involves an act of…
Descriptors: Audiences, Communication (Thought Transfer), Interpretive Reading, Literature Appreciation
Purnell, Sandra E. – 1972
The enthymeme--a syllogism in which one proposition is unexpressed--is adapted by the author to rhetorical analysis of movements and becomes the foundation for a theory of social change emphasizing social values and their historical transformation. Relating the enthymeme to the Burkean concepts of acceptance, rejection, casuistics stretching, and…
Descriptors: Attitudes, Change Agents, Communication (Thought Transfer), Dissent
Work, William, Ed. – 1968
The 1968 summer conference of the Speech Association of America (now the Speech Communication Association) was concerned with developments in speech communication research, with primary focus on the recommendations of the February New Orleans conference (ED 028 164), cosponsored by SAA and the U. S. Office of Education. The summer conference…
Descriptors: Behavioral Objectives, Communication (Thought Transfer), Conference Reports, Educational Research
Richardson, Larry S. – 1976
This paper provides a rhetorical analysis of a protest action, namely, the mobilization and action of black citizens in Seattle, Washington, in reaction to the 1965 shooting of a black man (Robert L. Reese) by a local police officer. A description of actions during this time, as reported by two Seattle newspapers, is provided. An extrinsic…
Descriptors: Activism, Black Leadership, Black Organizations, Civil Disobedience

Pallenik, Michael – Journal of Communication, 1978
Criticizes Erving Goffman's theory that human gestures express cultural assumptions which, in turn, legitimize social structure. Contends that Goffman blurs the distinction between his own observations as a social scientist and the interpretations of behavior by people within social situations. (JMF)
Descriptors: Body Language, Commercial Art, Communication (Thought Transfer), Cultural Interrelationships
Goldzwig, Steven – Southern Speech Communication Journal, 1987
Identifies a rhetoric of public theology that is specifically targeted for mass audiences in an attempt to influence religious and secular publics on public policy. Argues that such a rhetoric differs markedly from that of civil religion and displays three characteristics: expedient simplicity, existential content, and action rituals. (JD)
Descriptors: Audience Analysis, Mass Media, Mass Media Effects, Persuasive Discourse

Ako, Edward O. – Phylon, 1987
In his 1928 play, the Harlem Renaissance writer Leslie Pickney Hill portrays Toussaint L'Ouverture, the leader of the Haitian slave rebellion, with historical accuracy. Hill's presentation was aimed at rehabilitating black pride, "A worthy literature reared upon authentic records of achievement is the present spiritual need of the race."…
Descriptors: Black Attitudes, Black History, Black Literature, Colonialism
Zappen, James P. – Technical Writing Teacher, 1987
Notes that early studies in the rhetoric of science and technology emphasized how it differs from classical rhetoric, while more recent studies emphasize the similarities and thus the political/ethical and probabilistic character of contemporary science and technology and of the contemporary discipline of technical communication. (SKC)
Descriptors: Communication Research, Comparative Analysis, Ethics, Intellectual History
Coney, Mary B. – Technical Writing Teacher, 1987
Finds that current pedagogical emphases on audience analysis and adaptation in the field of technical writing are based largely on classical conceptions of audience and society. Traces the influences of rhetoricians who challenge the classical model as inadequate or inappropriate for contemporary rhetorical situations. (SKC)
Descriptors: Audience Analysis, Higher Education, Models, Reader Text Relationship

Condit, Celeste Michelle; Selzer, J. Ann – Critical Studies in Mass Communication, 1985
Contends that American journalists operate by behaviorist standards of "objectivity." Compares the transcript of a murder trial with newspaper coverage of that trial and finds that the latter reveals a prosecution bias in focus, choice of ideographs, journalistic qualifiers, and audience participation. (PD)
Descriptors: Behavior Theories, Bias, Comparative Analysis, Content Analysis

Atwater, Deborah F. – Journal of Black Studies, 1984
Analyzes professional and methodological problems facing Black scholars in the communications field. Calls for the development of new rhetorical tools that would be more applicable to the Black experience than existing, traditional methods. Considers ways of meeting both community and personal goals, and presents a Black communication impact…
Descriptors: Black Culture, Black Studies, Black Teachers, College Faculty
Putnam, Linda L.; Geist, Patricia – Southern Speech Communication Journal, 1985
Tracks bargaining interaction and the development of arguments between school administrators and teachers (on the issue of teachers' files and evaluations) through sequential sessions and caucus meetings. Examines similarities and differences in the reasoning process on subissues that are dropped, modified, or retained in the final argument. (PD)
Descriptors: Cognitive Processes, Collective Bargaining, Communication Research, Interaction Process Analysis

Freedman, Carl – College English, 1981
Analyzes George Orwell's 1946 essay, "Politics and the English Language," to develop an argument about compositional pedagogy and the nature of writing itself. Points out the dangers of promulgating only the "plain style" of language usage and the paradoxical advantages of combining classical rhetoric with radical politics. (RL)
Descriptors: College English, Higher Education, Language Styles, Language Usage

O'Leary, Stephen; McFarland, Michael – Quarterly Journal of Speech, 1989
Studies the development of a political ideology that draws on the resources of myth. Analyzes how Pat Robertson's concepts of apocalyptic fulfillment provided an ideological basis for his 1988 presidential campaign, but resulted in significant rhetorical problems. Finds that the transformation in Robertson's apocalyptic vision stemmed from his…
Descriptors: Audience Awareness, Communication Research, Ideology, Mythology