Based on an overview of writings published or supported by the Fordham Institute and those associated with it over many years, this article brings together and examines a range of rhetorical tools employed to persuade policymakers and the public of their position. The article argues that in the absence of a reasoned or evidenced position, the rhetorical tools call upon emotions to guide decision making. The result is a form of demagogery. Because they are influential in the public debate on education, it is important that these writings and recommendations be recognized for what they are.