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Ward, Annalee R. – 1988
Contemporary rhetorician Richard M. Weaver believes that values are inseparable from rhetoric. For him, to be a rhetorician is to direct toward good or evil and to be a rhetorical critic is to determine whether that direction is the "right one" and/or judge whether the rhetorician "is a master of his art." To determine if the…
Descriptors: Audience Awareness, Ethics, Language, Models

Griffin, Frank – Business Communication Quarterly, 2001
Examines rhetorical relationships among the student, the writing center, and the classroom teacher. Proposes a model in which the writing center and teaching faculty share the middle ground, and proposes a broader audience for student writers: the post-graduation profession. (SR)
Descriptors: Audience Awareness, Business Communication, Higher Education, Models

Simmons, W. Michele; Grabill, Jeffrey T. – Technical Communication Quarterly, 1998
Builds on arguments in risk communication that the predominant linear risk-communication models are problematic for their failure to consider audience and additional contextual issues. Argues that "risk" is socially constructed. Argues for an approach that involves the public in fundamental ways at the earliest stages of the…
Descriptors: Audience Awareness, Communication Problems, Context Effect, Higher Education
Gos, Michael W. – 1997
A two-phase ethnographic study conducted over the course of two semesters examined a project to create a web site on the Internet. Subjects were enrolled in either a "Features Writing for Business and Industry" course or an "Advanced Technical Writing" course at an open-admissions university offering a major in Professional…
Descriptors: Audience Awareness, Design Preferences, Ethnography, Higher Education