Argues that traditional views of organizational communication have fallen short because they misapprehended and oversimplified the realities of rhetorical behavior in organizations and because they offered weak theoretical underpinnings for the study of business communication. (FL)

Argues that the speech communication scholar can contribute to the general study of communicative development, particularly to the investigation of strategic communication. Argues for attention to message strategies, but within the framework of the underlying cognitive and cultural structures through which they are created. (JMF)

A rhetorical analysis was conducted of the four broadcast political debates that led to San Diego Mayor Pete Wilson's victory in the 1982 California senatorial race. Specifically, the analysis covered one primary debate held in San Diego among five of the seven Republican contenders and the three bipartisan debates held in Fresno, San Francisco,…

Henry Ward Beecher was America's most prominent 19th century liberal preacher and a major spokesperson for New England Transcendentalism. His philosophy integrated four fundamental themes: the creation of a moral code based on the internalization of values and peer group pressures, the establishment of the reform ideal of the impartial nonpartisan…

The formal and substantive traits of the television program, "60 Minutes" reflect characteristics manifest in Daniel Boorstin's conception of the "pseudo-event." Through both the verbal and visual imagery presented in the context of a narrative format, this television news magazine illustrates the significance of mass media…

The analysis presented in this paper is based on the premise that study of public relations from the perspective of a rhetorical theory yields useful insights about public relations. The first part of the paper develops a rationale for the study of the rhetoric of organizations, especially the rhetoric of corporations, and concludes by juxtaposing…

In 1978, the historic Camp David Peace Accords between Egypt and Israel were signed in a ceremony broadcast from the White House. The ceremony may be seen as a member of a rhetorical genre informally called the Presidential Parasocial Broadcast Announcement, but with a new twist. The genre has its roots in the Fireside Chats of Franklin D.…

To describe interviewees' discourse and to contrast successful and unsuccessful communicative behaviors, investigated their communication. Behaviors from rhetorical theory were also searched for criteria of effectiveness. Successful candidates displayed more behaviors that identified them with employers, supported arguments, organized thoughts,…

Using Toulmin's model of argument as its methodology, this paper analyzes the arguments employed by Lee Iacocca, chief executive officer of Chrysler Corporation, to persuade the United States Congress to provide backing for loans necessary for the corporation's financial survival in 1979-1980. After delineating the three main claims made by…

Presuming that rhetorical discourse comes into existence as a response to a situation in the same sense that an answer comes into existence in response to a question, or a solution in response to a problem, then Mexico is fertile ground for rhetoric and the study of rhetoric. Mexico is a country under fire. Economic and political problems threaten…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 17 titles deal with the following topics: (1) the symbolic processing of continuity and change using the case of Carl F. H. Henry, (2) rhetorical strategies and image projection in John F. Kennedy's presidential campaign, (3) the…

The articles in this journal, originally presented at the Speech Communication Association Convention in 1978, reflect the current trends and state of research in the field of speech communication. Based on information selected from publications, theses, dissertations, and convention programs, the 12 articles discuss research in the following…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 11 titles deal with the following topics: (1) applying Burke's cluster-agon method to Betty Friedan's rhetoric; (2) the rhetoric of nonviolent action; (3) the president's wife as public communicator; (4) the identification and…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 13 titles deal with the following topics: (1) maximum likelihood multivariate statistical analysis in human communication research; (2) sense, expression, and purpose in Alexander Campbell's natural philosophy of rhetoric; (3)…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 25 titles deal with a variety of topics, including the following: the nature of creativity in advertising communication; speech communication difficulties of international professors; rhetorical arguments regarding the…