When students enter the basic public speaking classroom,When students enter the basic public speaking classroom, they are asked to develop an introductory speech. This assignment typically focuses on a speech of self-introduction for which there are several pedagogical underpinnings: it provides an immediate and relatively stress-free speaking…

In this article, the author offers cautionary advice to help avoid some tempting morasses to unwittingly fall into as well as some more solid ground to stroll along when composing institutional prose. Ultimately, drawing on concepts from the fields of business, linguistics, social psychology, and professional writing, the author wishes to…

The primary focus for this article involves aspects of professional mathematical writing and examines the possibility of a form of literary criticism in relation to it. By means of examples from contemporary style guides for academic articles in mathematics (AMS, MAA), as well as the writing of mathematicians (Hamilton, Dedekind) from earlier…

Using rhetorical analysis in the form of an autoethnographically informed biocritique, this study applies and expands the concept of rhetorical plasticity to examine the popular museum exhibit "Bodies: The Exhibition," which is arguably the most controversial of a series of contemporary museum exhibits that feature deceased human bodies…

Considers the quest for meaning to be the primary function of the rhetorical critic--meaning that goes from the text outward and that is interpreted by the reader. (RB)

Discusses the evolution of Burke's conception of form and explains how he combines form, substance, idea, and audience appeal into a single critical principle. Argues that his theory is important because it provides a rationale for combining language, idea, and appeal. (JMF)

Approaches film criticism using classical and modern rhetorical concepts. Discusses the nature and effectiveness of the filmmaker's modes of appeal--to logos, pathos, and ethos, and the appropriateness of his/her rhetorical stance--the balance of attitudes toward subject, audience, and his/her creative self. (JMF)

Audience and situational context, the latter defined as a pairing of time and place coordinates, have passed through stages of union, separation, and identification in the history of rhetoric. From Aristotle through Cicero and Quintilian to Hugh Blair and George Campbell, audience was a synecdoche for the situations of utterance that defined…

The purpose of this second book of 21 self-contained essays is the same as that of the first volume published in 1972: to bring together the scholarly theory and current research regarding oral interpretation. One third of the essays are centered on literature itself: prose fiction, poetry, and the drama. These essays discuss topics such as point…

An alternative conception to the idea that the audience determines the nature of a speech. (CH)

Proposes an approach to rhetorical criticism that features the relationship between a message and a culturally distanced interpreter or critic. Applies Paul Ricoeur's critical approach to an interpretation of the Gettysburg Address to illustrate how hermeneutics reveals the underlying meaning and cultural significance of enduring texts. (NKA)

Argues that Bitzer's situational theory accounts for forms of rhetorical creativity through the definition of controlling elements of situations, for the production of rhetoric as purposive action, and for the degree of accuracy or clarity with which observable features of situations have been interpreted. (JMF)

Presents a redefinition of the concept of ethical appeal as an appeal that asks an audience for full and careful appraisal of both the meaning and the intent of what is being said. The audience must determine for itself whether or not the appeal should be accepted or rejected. (JMF)

With the advent of the process approach to teaching writing, the use of products or models in the composition classroom has declined, replaced by heuristic exploration of the rhetorical situation, with special emphasis on audience analysis. Some researchers have emphasized the difference between internal audiences and audiences external to the…

Examines the concept of the universal audience as the basic factor of Chaim Perelman's rhetorical theory and concludes that it is subject to the same criticism as Rousseau's general will and Kant's categorical imperative. (JMF)