Descriptor
| Attitudes | 1 |
| Communication Research | 1 |
| Higher Education | 1 |
| Physician Patient Relationship | 1 |
| Physicians | 1 |
| Public Relations | 1 |
| Rhetoric | 1 |
Source
| Public Relations Review | 1 |
Author
| Samra, Rise J. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Research | 1 |
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Peer reviewedSamra, Rise J. – Public Relations Review, 1993
Reviews the general nature of ethos or image as it pertains to the physician. Discusses its rhetorical constituent elements of trustworthiness, expertness, goodwill and charisma that give these concepts such a vital role in effective public relations. (SR)
Descriptors: Attitudes, Communication Research, Higher Education, Physician Patient Relationship
