Outlines the elements of the human rhetorical potential, arguing for a psychologically plausible theory of meaning. Examines recent work in cognitive neural science to see if the human rhetorical potential is biologically, or neurologically, plausible. Suggests further research on the human rhetorical potential as it relates to discourse…

Investigates Aristotle's metaphorical definitions of rhetoric in book 1 of his "Rhetoric," using his own theory of metaphor as a measure of his practice in these definitions. Indicates that Aristotle's practice in the situation does not match his theory, a circumstance that has consequences for one's reading of the "Rhetoric."…

Argues that traditional views of organizational communication have fallen short because they misapprehended and oversimplified the realities of rhetorical behavior in organizations and because they offered weak theoretical underpinnings for the study of business communication. (FL)

Examines the experiences and rhetorical actions of key medical scientists and physicians who have treated, studied, and written about AIDS since the epidemic's beginning. Explains that those first to describe the disease report the rhetorical challenge was convincing their audience to accept the novel idea of AIDS and to see the cases as an…