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Peer reviewedLang, Kurt; Lang, Gladys Engel – Journal of Communication, 1983
Concludes that although the new rhetoric may serve as a reminder that communication studies are more than simple effects research, the ferment produced by a highly politicized debate--if it successfully masquerades as scholarly controversy--can become intellectually self-limiting and sterile. (PD)
Descriptors: Communication Research, Higher Education, Mass Media, Mass Media Effects
Peer reviewedBrummett, Barry – Journal of Communication, 1989
Uses Kenneth Burke's theory of perfection to explore the vocabularies of nuclear weapons in United States public discourse and how "the Bomb" as a God term has gained imbalanced ascendancy in centers of power. (MS)
Descriptors: Communication (Thought Transfer), Communication Research, Discourse Analysis, Nuclear Warfare
