Examines the public discourse of McDonald's and the Environmental Defense Fund's alliance. Shows that both partners drew from the emerging discourse of market environmentalism and from the older paradigm of command and control. Argues that this rhetorical ambivalence is emblematic of the contemporaneous sociopolitical conflict over how the…

Offers a case study describing how the rhetorical expertise of a young woman (at the lowest professional level in a male-dominated bureaucratic organization) gave her the power to revise the processes by which her organization did its work, to rewrite the job descriptions of the managers within the organization, and to create a unique role for…

Describes three rhetorical strategies used by postmodern corporations to construct social realities and obscure individual causation and control: decentering, deindividuation, and distanciation. Shows that the postmodern corporation mediates and controls the reality of individuals; therefore it, and not its members, should be viewed as morally…