Throughout its long and storied history, the discipline of rhetoric has documented the power of the spoken and written word. Of late, however, we are being reminded about the rhetorical significance of visual images--that pictures, videos, and other visual works also are part of what Aristotle called the "available means of persuasion."…

Argues that studies focusing on the functions of movements would increase understanding of social movements. (PD)

In order to demonstrate Walton J. Ong's continuing relevance to the field of rhetorical theory, a review of his intellectual contributions and development is conducted in three stages, covering not only Ong's books and major articles but also his Jesuit educational history and his reviews of other theorists. In the first period (1939-1950), Ong's…

Sees rhetoric or "languaging strategies" as central to the perception that a social movement exists. (PD)

Disagrees that "dialectical enjoinment" and "collective behavior" are necessary characteristics of a rhetorical study of social movements. Prefers a focus on individual perceptions or consciousness of movement. (PD)

Challenges an ideology hidden within the history of rhetoric that privileges one form of the art over another--one approach moves outward toward the social world of public affairs, the other inward toward the center of the human soul. Recounts several "moments" in the creation, repression, and eventual recovery of a rhetoric of the…

Outlines the elements of the human rhetorical potential, arguing for a psychologically plausible theory of meaning. Examines recent work in cognitive neural science to see if the human rhetorical potential is biologically, or neurologically, plausible. Suggests further research on the human rhetorical potential as it relates to discourse…

Contends that only after a significant amount of historical research has been conducted will it be possible to develop a theory of social movements. (PD)

Addresses the debate over rhetoric's epistemic status in terms of Nietzsche's critique of epistemology. Suggests that Nietzsche's aestheticism provides an alternative to the debate. Focuses on differences between the rhetorics of the epistemic and the aesthetic. (SR)

Continues the process of questioning what is taken for granted in communication research and expanding the views of rhetorical processes. Explores how and where texts are created, and how texts interact with each other, especially in terms of "intertextual interanimation." (RS)

Proposes an alternative to the patriarchal bias in most traditional rhetorical theories--invitational rhetoric, grounded in the feminist principles of equality, immanent value, and self-determination. Argues that its purpose is to offer an invitation to understanding and that its communicative modes are the offering of perspectives and the…

Argues that the two principle modes of organizing rhetorical theories in histories of rhetoric (according to influence or systems) frequently mask or distort the particularity of rhetoric's history. Forwards an alternative critical history that privileges the notions of text, particularity, change, and criticism. (SR)

Clarifies how the scheme systems work in C. Perleman and L. Olbrechts-Tyteca's "The New Rhetoric," responds to a critique of it, and examines patterns of scheme use in five panel discussions. Concludes that the description of inferential scheme categories in "The New Rhetoric" is generally complete and useful for the study of…

Responds to an article in an earlier issue of this journal. Argues that, rather than attempting to promote theory construction based on an artificially limited field of communication, an effort should be made to unify the field by assimilating its diversity, and to bridge the broad span between interpersonal communication theory and classical…

Traces the evolution of the enduring rhetorical genre of apologia from the Greek period to the present. Argues that apologia has undergone significant changes in form because its function has changed throughout history, producing five "subgenres." Examines implications for the continued feasibility of apologia, as well as the critical…