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Direct linkPereira, Andrew – Pedagogies: An International Journal, 2018
This paper explores how a multimodal argument might take shape. Looking specifically at how students might conceive of a multimodal argument through their own digital literacy practices in design, I combine the theories of Richard Lanham's rules of attention economy with Kress and van Leeuwen'svisual grammar to investigate the rhetorical…
Descriptors: Persuasive Discourse, Multiple Literacies, Two Year College Students, Foreign Countries
