Discusses the evolution of Burke's conception of form and explains how he combines form, substance, idea, and audience appeal into a single critical principle. Argues that his theory is important because it provides a rationale for combining language, idea, and appeal. (JMF)

Demonstrates how corporate culture stifled adaptive efforts of strategic planners, operations managers, industrial hygienists, and issue monitors in the asbestos industry thereby leading it to the brink of bankruptcy. (MG)

Discusses the rhetoric of silence as an alternative to participation in a discussion of social issues, particularly when participation confirms the efforts of those who seek social control. Concludes that Booker T. Washington should have employed the strategy of silence when invited to address an exposition in Atlanta in 1895. (JMF)

An Historical Analysis of black speeches which indicates the failure of rhetorical appeals to values to effectively persuade an audience. (DD)

The historical rhetoric, mythic heroes, and values of the American Revolution have become the justification for many other contemporary "revolutions." Collective movements advocating states' independence, the abolition of slavery, women's rights, civil rights, and so on, have manipulated the concept of heroic equality as it is embodied…