Argues that several areas of rhetorical criticism on political speeches need reassessment. These include rhetorical biography, the speaker's purpose, issue analysis, organization or identifying patterns of construction within a speech, and style. (JMF)

Notes that relationships between the media and the presidency have been written about extensively, yet some conclusions have been misapplied and overvalued, while other potential conclusions have been overlooked or denied. Presents 10 propositions providing corrective hypotheses and new focus for presidential communication researchers. (SKC)