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Peer reviewedCeccarelli, Leah – Technical Communication Quarterly, 1994
Argues that, by identifying physicist Erwin Schrodinger's book "What is Life?" as inspirational community-forming discourse, it is possible to recognize the rhetorical artistry of his negotiation between two audiences. Notes that the book builds common ground, applies productive ambiguity at a key point of collision, and skillfully…
Descriptors: Audience Awareness, Communication Research, Content Analysis, Discourse Analysis
